Order Booking Platform Migration

Overview

As Technical Lead at Quince, I own the technical direction for the order booking systems that power the company’s e-commerce operations, guiding a team of frontend engineers through a major platform migration.

Problem

Quince’s order booking flow was built on Shopify, which limited how much control the team had over checkout logic, customizations, and performance tuning as the business scaled. Marketing tooling (tracking pixels) also needed to work identically across the website and the newly launched Quince mobile app, which risked duplicated implementation effort.

Approach

• Led the transition of the order booking architecture from Shopify to an in-house system, giving the team full control over checkout logic and performance.
• Built a monorepo for publishing shared internal npm packages, enabling code reuse for common business logic across projects instead of duplicating it per-repo.
• Introduced the Vite Test framework to modernize and speed up the team’s testing workflow.
• Designed a cross-platform solution to integrate marketing pixels into both the website and the mobile app, minimizing the code changes needed to keep tracking consistent across platforms.
• Helped build and scale the engineering team supporting the new Quince Mobile App.

Outcome

• The in-house order booking system gave the team direct control over checkout architecture and performance.
• Contributed to a Black Friday/Cyber Monday (BFCM) sales period that generated $5 million in revenue.
• Shared internal packages and the monorepo setup reduced duplicated work across teams.